Google Apps – It’s Becoming More About Integration

Just started reviewing the Google Apps launch of the marketplace. This gives a deeper integration for third party apps to work seamlessly with the suite of google applications, namely gmail, google calendar and google docs. I’m hoping to test out some of the apps to see how efficient this integration will be. I have a feeling that this will benefit smaller companies and start ups, but I’m anticipating Microsoft to respond back with a similar offering. Compared to what Google has to offer, I still will find myself always using Office products.

As we head into South by SouthWest, we hear a lot about mobile and geo-location, but the big player is really about integration. Of course, time will tell…

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