Winning Practices on Strategic Customer Collaboration | Nielsen Wire

 

 

While most manufacturers believe that their collaboration efforts are effective, few deliver winning results; 50% have only modest impact, with category performance at participating retailers slightly better than the baseline, and 30% yield no measurable impact. However, a small group of manufacturers—20%—is realizing the full potential from these collaboration initiatives. Our review of these winning companies suggests that the following leading practices increase the return on collaboration.

via Winning Practices on Strategic Customer Collaboration | Nielsen Wire.

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